April is Child Abuse Prevention Month!

April brings to us Child Abuse Prevention Month - where our organization joins in with others across the country to recognize the importance of our children, the future they represent, and the things that we can do every day to make sure they have the great childhood they deserve today.

Why pinwheels?

The whole idea behind the pinwheel is to “re-frame” child abuse prevention by abandoning the bruises represented by the blue ribbon and replacing it with the colorful image of carefree children playing with pinwheels. This re-framing is based on extensive research showing that the majority of people see child abuse prevention as a national priority but cringe at the stark pictures and stories of child victims. Instead, community members want to know what they can do to help prevent abuse and neglect from happening in the first place.


How do I use pinwheels to promote prevention?

The Pinwheels for Prevention™ campaign is designed not only to draw positive attention to the topic of keeping children safe, but also to motivate the public to get involved. To keep the message simple and consistent, all groups and organizations participating in the campaign are required to adhere to the guidelines below. Beyond these core elements, you are encouraged to implement your efforts as creatively as you wish.


  • The pinwheel is firmly established as the national symbol of child abuse prevention and, as such, participants are asked to reference the campaign name as Pinwheels for Prevention™ with or without the logo.

  • You are welcome to equate the pinwheels with the number of children served by your agency.  For example, if your agency served 300 children in the past year, plant 300 pinwheels.  Whatever it means for your agency to serve a child – through prevention programs or any other effort – this method allows you to promote your agency’s good work.

  • You are also welcome to plant a pinwheel for every healthy birth in your community. 

  • Alternatively, you may opt for an approach not tied to statistics but rather offer people the opportunity to make a statement that they support your organization or child abuse prevention by buying and planting a pinwheel.

  • The only positioning not to be used is equating the pinwheel with deaths from or reported cases of child abuse in your community.  The research is clear that we must avoid negative frames so as not to reinforce images that are counter-productive to our new direction.  Therefore, such positioning will not be allowed.


What are some creative ways to use the pinwheels?

The pinwheel can be used in a variety of creative ways and associated with the good work done by organizations as well as celebrating the lives of children. We only ask that you do not associate the pinwheel with cases of child abuse or child deaths as we aim to highlight the programs and services that are having a positive impact on children and families. Here are some ideas to get you started:

  • Provide a pinwheel for each student to display outside their home so the prevention message can be seen throughout the community.

  •  Organize a fundraiser by collecting donations in exchange for a pinwheel that can then be planted in a “pinwheel garden” at your school or place of work.


  • Host a pinwheel parade with every child waving a pinwheel.


  • Sponsor a “Pajamas for Prevention” day at school or a dress-down day at work for donations to Prevent Child Abuse PA.

  • Create a pinwheel bouquet as a way of acknowledging a person or organization for their efforts at keeping children safe.

  • Incorporate pinwheels into the centerpieces at your next gala event.

Click here to order Pinwheels 

Other pinwheel resources:


Pinwheels Information Sheet
Coloring Sheet

Activity Sheet